The Know How and how to know...
Hello there! One of the most difficult and stressing tasks is to find the right person to do the job and bring in the results you need! I really admire the HR people, taking the risk on hiring somebody.
As a freelancer, I am usually asked to hire somebody or take a look at their CVs. I explain to my clients that this is not my job. But people still ask me to. That's why I got trained in most of the Net Tests on personality and skills. And again, this is not my job, and it is not something I enjoy doing. I strongly believe that there are capable people out there that can do this job perfectly.
Especially during the covid period, most businesses had to search and find professionals that can help them take the next step. And many of the "experts" out there had no idea of what they were doing. Most of the time, they had an impressive CV, or an astonishing web page, and they knew what to say in an interview. But when it came down to results most of them used the same excuses. It was then that had to find a way to protect my clients from spending money to people that didn't deserve it. I started asking for specific tests and certifications. It was clear to me, that a team has to have people with different "superpowers" in order to become a dream-team. I had to find people certified for their knowledge, as I got certified to do my job (again, trust the process people). And it was about time to use my superpower! And my superpower is the collective power of the team. I have other certified OBMs that are ready to help me when I don't know how to do something (thank you, Tina Forsyth for a great community of excellent professionals). It's kind like the Force! but for professional use! To sum up, it is not my job to find the right people to do the job, but it is my job to find out whether a new hire can bring in results.
My advice is this. As a business owner, you don't have to know everything about specific parts of your business. All you need to know, is when you need to hire a person to do that job for you. It's impossible to know how to do social media campaigns, how to create funnels, how to build a sales strategy and at the same time be a copywriter and do your own promotion (but if u can do all that I will hire you ASAP!). You need to know when to have a project based collaboration with a person that know how to interview potential coworkers, and when to get a fractional OBM to supervise all your team. It's the only way to move forward and not lose your money!
If this post reminds you of your last hire, then go to my Get in touch tab and book a meeting with me. See yah!

